Here I have done a new design for the beers ‘Regenerator’ and its sister beer ‘Three Fates’. Client is the MRC Cambridge Stem Cell Institute in the UK. The beers are developed by PhD students as part of a public engagement seed fund project in collaboration with local brewery, Moonshine.
Having realised the limitations of traditional events, such as science festivals and open days in attracting a more diverse audience, the students found an alternative, more creative way to take their research directly out to people – over a beer.
It got quite popular and started with only one Ale, Regenerator. Now the sister beer got developed and it was time for a design retouch. The aim was to create a colourful and bright design based on different cells and organic structures to stick out from the usual beer labels. A fun project!